Important Factors to Consider When Building A Website

A new website can be a large undertaking and there are a variety of directions to go regarding content, aesthetics and functionality. Here are just a few factors to consider before moving forward

1.       Choosing a Domain and Host

It is extremely important that you choose a reliable web hosting company that can ensure the safety and accessibility of your website round the clock. Precaution should be taken to ensure maximum uptime. While no web host can guarantee 100 percent uptime, it should offer a minimum of 99 percent uptime on average. Your website hosting provider should be able upgrade and scale to accommodate your traffic growth. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote.

2.       Clean Design

One of the most important things to remember during the process of website development is to create a clean and appealing design.  Customers associate website designs with the quality of a particular company or product. Therefore, a clean design is important to ensure that the customer returns to your website. Your Website should be attractive, easy to read and easy to navigate. Website Designing companies based out of cities like Mumbai & Bangalore specialise in various aspects of the design & development process to help you develop a technologically aesthetic and professional website that you are looking for.

3.       Screen Resolution & Compatibility with Multiple Browsers

With the use of smart phones and tablets, the screen resolution of a site visitor is becoming more and more inconsistent. Websites now must allow users to navigate easily from both their desktop computer and phones. You need to either use a responsive design or create a separate theme for smaller screens. It is important for a website to function properly in all browsers. Professional website designers based out from Metro cities like Mumbai create responsive designs that can fit the resolution of most screen sizes. Many companies in India offer different types of website design packages to meet specific requirements understanding the requirement and scope of development.

4.       Site Security 

From malware and viruses to malicious apps and the threat of hackers, websites must prevent security breaches on both the front ends and back ends. Ecommerce website development company in Mumbai built to conduct online transactions need to protect customer information. A SSL certificate and creditable payment processor provide customer assurance that all site data and transactions are safe and secure. Businesses also need to conduct regular security checks to ensure website security.

5.       Comprehensive Sitemap

A site map is a list of pages of a website. A sitemap allows site visitors and search engines to easily navigate and discover content in a website.

6.       Original Content and Images

When designing a website, it is crucial to write high quality, original content that is relevant to your company and products. Everything from the quality of your content to the keywords used affects your site’s ranking in search engine results. Before uploading content on your website, use a tool like Copyscape to ensure that there is no duplicate content on your website. Posting duplicate content on your website will result in penalties from search engines, including possible removal from search engine results. When incorporating images into your website’s content, make sure to receive written permission for use and pay relevant fees or use copyright-free images that a few site’s offer.

7.       Tracking

You can use tools like Google Analytics, Google Webmaster Tools and Bing Webmaster Tools

to monitor traffic, engagement, and conversion rates  to accurately and efficiently calculate return on investment.

Search Engine Optimization and how it works?

Search Engine Optimization (SEO) is the practice of optimizing the visibility of a website, or a web page, in a search engine’s results. In simpler terms, your website will appear earlier for searches of a certain keyword.

There are two types of SEO

On Page SEO

It is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page

The most important On-Page SEO tips :

·         Having optimized titles and descriptions

·         Proper URL Structures

·         User friendly navigation (breadcrumbs, user sitemaps)

·         Optimized internal links

·         Text Formatting (use of h1,h2,bold etc)

·         Image optimization (image size, proper image names, use of ALT tag)

·         User friendly 404 pages

·         Fast loading pages

·         Mobile Friendly pages

·         Top quality fresh content

·         External links (no broken links or links to ‘bad’ sites)

Off Page SEO

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

·         Link Building- The process of getting external pages to link to a page on your website.

·         Social Media Marketing - Techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social mediapresence on major platforms.

·         Social bookmarking – Itis like saving favorites on your browser, except you're saving to a website that you can access from any computer in the world. The web pages we bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality backlinks helps us to increase website traffic and Page Rank in search engines.

·         The above on and off page tools are commonly seen practiced by top SEO firm in Mumbai.

Keyword Research

The first step in any professional campaign is to do some keyword research and analysis.

SEO professionals research keywords, which they use to achieve better rankings in search engines.

Keyword research consists of at least three major steps:

(1) Discovery – finding as many keywords as possible relating to your Web site. Online tools exist to speed up the discovery process by allowing marketers to search for related keywords and their relative search popularity.

(2) ROI analysis – finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.

(3) Competitive analysis – analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. Clustered metasearch engines such as Ixquick and Zworks can provide a quick overview of the competitive landscape on any given search term.

The major SEO services company in Mumbai are very smart at picking the right keywords for better mileage.

Apply the following criteria to pick top keywords

Good keywords are:

1.      Relevant. You need to accurately describe what you’re writing about because a high bounce rate will decrease your ranking, even if you do manage to get on the front page.

2.      High volume.  If there are two similar keywords with drastically different volumes, however, the higher volume keyword is the obvious choice.

3.      Low difficulty. Putting it simply, a keyword with low difficulty has pages and domains with low authority on the first page. If you target the same keyword with better content and get a few backlinks, you can take that slot and steal their traffic.

SMS Marketing- Your Gateway to effective communication

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.

When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.

All this process is carried down by mobile marketing agency that conducts this service that is bulk SMS. It is the most effective way of marketing, in order to reach the targeted customers. Sending message is the most easiest and affordable method to promote the goods and services of the company. Companies need to send bulk sms to introduce new products and services.

Why SMS Marketing?

 Instant Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receive. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.

High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

Cost-effective

Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing.

Many such sms marketing companies in Mumbai & sms gateway providers in banglore are excellent in providing this services.

Quick Feedback from Customers

Research shows that 31 percent of consumers will respond to a survey via smartphone. Brands can initiate surveys via SMS and receive results in relatively short amount of time. The average response time is less than six minutes.

Customer feedback is valuable information for businesses. This data helps the company improve its products. Customer feedback also helps the company learn more about market trends and gain a better understanding of what customers like and don't like.

Email Marketing and the latest trends

Email Marketing is a kind of direct marketing. Basically, Email Marketing is a medium to communicate your message through electronic mail, regarding, the matter of fund, any commercial matter, etc. to your target audience or potential customers.

Email marketing can also be quite cost efficient. There is no need to involve multiple staff members or spend a lot of money on designing and printing. In fact, you can use email marketing to put effective copy in front of your customers for very little money, making email marketing an ideal tool for companies of all sizes, including startups.

Additionally, email marketing offers an incredible opportunity for tracking both sales as well as user engagement. Tracking information can include the number of people who opened your email, how many people clicked on a link contained within an email, number of spam complaints, how many people unsubscribed and the number of emails that were actually delivered.

Mobile email marketing

With everyone turning to smartphones and mobile devices to browse the Internet, this area of Internet marketing is becoming more important quickly. Over 20% of all emails are opened on a mobile device, so it’s important that they show up correctly. Test it out! Send your email to friends with an iPhone, iPad, Blackberry or Android, and see how the email shows up. If your email audience is unable to see your email on their phones, you’ve lost a large chunk of potential readers and buyers.

Opt-in email advertising

One of the many advantages to using the internet to grow your business is the high level of automation available. This automation is more evident with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.

When someone agrees to receive emails from you they are 'opting in' to your list or newsletter, that way they cannot blame you on spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a mini-course. Whatever your incentive is you have to make sure it's a good one or your visitors won't sign up.

Email marketing boasts an incredible number of benefits that simply are not possible with many other forms of marketing. Compared to offline direct marketing, email marketing provides the ability to save both time and effort.