Email Marketing is a kind of direct marketing. Basically,
Email Marketing is a medium to communicate your message through electronic
mail, regarding, the matter of fund, any commercial matter, etc. to your target
audience or potential customers.
Email marketing can also be quite cost efficient. There is
no need to involve multiple staff members or spend a lot of money on designing
and printing. In fact, you can use email marketing to put effective copy in
front of your customers for very little money, making email marketing an ideal
tool for companies of all sizes, including startups.
Additionally, email marketing
offers an incredible opportunity for tracking both sales as well as user
engagement. Tracking information can include the number of people who opened
your email, how many people clicked on a link contained within an email, number
of spam complaints, how many people unsubscribed and the number of emails that
were actually delivered.
Mobile email marketing
With everyone turning to smartphones and mobile devices to
browse the Internet, this area of Internet marketing is becoming more important
quickly. Over 20% of all emails are opened on a mobile device, so it’s
important that they show up correctly. Test it out! Send your email to friends
with an iPhone, iPad, Blackberry or Android, and see how the email shows up. If
your email audience is unable to see your email on their phones, you’ve lost a
large chunk of potential readers and buyers.
Opt-in email advertising
One of the many advantages to using the internet to grow
your business is the high level of automation available. This automation is
more evident with the use of emails to contact a large list of customers. In
order to keep the email process clear of any accusations of spam you will need
to use opt in emails.
When someone agrees to receive emails from you they are
'opting in' to your list or newsletter, that way they cannot blame you on
spamming them by sending them unsolicited emails. When they visit your website
they will be encouraged to sign up to your list. In order to get them to sign
up you can offer them something of value such as a free report, or a
mini-course. Whatever your incentive is you have to make sure it's a good one
or your visitors won't sign up.
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