Wednesday 3 May 2017

Important Factors to Consider When Building A Website


A new website can be a large undertaking and there are a variety of directions to go regarding content, aesthetics and functionality. Here are just a few factors to consider before moving forward

1.       Choosing a Domain and Host
It is extremely important that you choose a reliable web hosting company that can ensure the safety and accessibility of your website round the clock. Precaution should be taken to ensure maximum uptime. While no web host can guarantee 100 percent uptime, it should offer a minimum of 99 percent uptime on average. Your website hosting provider should be able upgrade and scale to accommodate your traffic growth. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote.

2.       Clean Design
One of the most important things to remember during the process of website development is to create a clean and appealing design.  Customers associate website designs with the quality of a particular company or product. Therefore, a clean design is important to ensure that the customer returns to your website. Your Website should be attractive, easy to read and easy to navigate. Website Designing companies based out of cities like Mumbai & Bangalore specialise in various aspects of the design & development process to help you develop a technologically aesthetic and professional website that you are looking for.

3.       Screen Resolution & Compatibility with Multiple Browsers
With the use of smart phones and tablets, the screen resolution of a site visitor is becoming more and more inconsistent. Websites now must allow users to navigate easily from both their desktop computer and phones. You need to either use a responsive design or create a separate theme for smaller screens. It is important for a website to function properly in all browsers. Professional website designers based out from Metro cities like Mumbai create responsive designs that can fit the resolution of most screen sizes. Many companies in India offer different types of website design packages to meet specific requirements understanding the requirement and scope of development.

4.       Site Security 
From malware and viruses to malicious apps and the threat of hackers, websites must prevent security breaches on both the front ends and back ends. Ecommerce website development company in Mumbai built to conduct online transactions need to protect customer information. A SSL certificate and creditable payment processor provide customer assurance that all site data and transactions are safe and secure. Businesses also need to conduct regular security checks to ensure website security.

5.       Comprehensive Sitemap
A site map is a list of pages of a website. A sitemap allows site visitors and search engines to easily navigate and discover content in a website.

6.       Original Content and Images
When designing a website, it is crucial to write high quality, original content that is relevant to your company and products. Everything from the quality of your content to the keywords used affects your site’s ranking in search engine results. Before uploading content on your website, use a tool like Copyscape to ensure that there is no duplicate content on your website. Posting duplicate content on your website will result in penalties from search engines, including possible removal from search engine results. When incorporating images into your website’s content, make sure to receive written permission for use and pay relevant fees or use copyright-free images that a few site’s offer.

7.       Tracking
You can use tools like Google Analytics, Google Webmaster Tools and Bing Webmaster Tools

to monitor traffic, engagement, and conversion rates  to accurately and efficiently calculate return on investment.

No comments:

Post a Comment