SMS marketing (short message service marketing)
is a technique that uses permission-based text messaging to spread promotional
messages. To receive text
message specials, new product
updates or more information, customers are usually required to opt in to an
automated system by texting an initial shortcode.
When the 5 digit code is texted, that user’s
phone number is then stored by whatever SMS
marketing software is issuing the texts. A confirmation response is usually
sent as receipt for opting in, with an opt-out code included for potential
future unsubscribing.
All this process
is carried down by mobile marketing
agency that conducts this service that is bulk SMS. It is the most
effective way of marketing, in order to reach the targeted customers. Sending
message is the most easiest and affordable method to promote the goods and
services of the company. Companies need to send bulk sms to introduce new products and services.
Why SMS Marketing?
Instant Deliverability
SMS is lightning fast, literally putting your
message into your subscribers’ pockets or purses seconds after you send. The
average time for all mobile carriers and SMS services is less than 7
seconds from send to receive. However, other marketing strategies are also
incredibly fast, but nothing compares to the swiftness of SMS.
High Open Rate
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost
every SMS sent is opened (and read), whereas only a fraction of emails sent are
read. When a subscriber feels that buzz in their pocket or hears that trill
signaling a text message, they always look. In some cases, text messages are
automatically opened, where emails aren’t. Subscribers have a choice to open
your email.
High Conversion Rate
With SMS, there is an incredibly high rate of
subscriber action. Whatever your SMS is – promotions or contests – there is more
action taken compared to any other marketing or promotion strategies.
Reliable
Unlike email, SMS doesn’t have to battle against
spam or other email filters. If anything, SMS is more of a direct connection to
your customer base than any other marketing strategy, and there aren’t any
barriers.
Cost-effective
Not only is an SMS campaign affordable for budgets of all shapes
and sizes, but you’ll also see a healthy return on investment from SMS
marketing.
Many such sms marketing
companies in Mumbai & sms gateway providers in
banglore are excellent in providing this services.
Quick Feedback from
Customers
Research shows that 31 percent of consumers will respond to a
survey via smartphone. Brands can initiate surveys via SMS and receive results
in relatively short amount of time. The average response time is less than six
minutes.
Customer
feedback is valuable information for businesses. This data helps the company
improve its products. Customer feedback also helps the company learn more about
market trends and gain a better understanding of what customers like and don't
like.
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