Search Engine Optimization
(SEO) is the practice of optimizing the visibility of a website, or a web page,
in a search engine’s results. In simpler terms, your website will appear earlier
for
searches of a certain keyword.
There are two
types of SEO
On Page SEO
It is the process of optimizing individual web pages in order to rank higher and earn more
relevant traffic in search engines. On-page refers to both the content and HTML
source code of a page
The most important On-Page SEO tips :
·
Having optimized
titles and descriptions
·
Proper URL
Structures
·
User friendly
navigation (breadcrumbs, user sitemaps)
·
Text Formatting
(use of h1,h2,bold etc)
·
Image
optimization (image size, proper image names, use of ALT tag)
·
User friendly 404
pages
·
Fast loading
pages
·
Mobile Friendly
pages
·
Top quality fresh
content
·
External links
(no broken links or links to ‘bad’ sites)
Off Page SEO
Unlike On- page SEO, Off-page SEO
refers to activities you can perform outside the boundaries of
your website. The most important are:
·
Link Building- The process of getting external pages to link to a page on your website.
·
Social Media Marketing
- Techniques that target social
networks and applications to spread brand awareness or promote particular
products. Social media marketing campaigns usually center around: Establishing a social mediapresence on major
platforms.
·
Social
bookmarking – Itis like saving favorites on your browser, except you're saving to a
website that you can access from any computer in the world. The web pages we bookmarked at social bookmarking sites
is considered as a quality backlink in the eyes of search engines. And we all
know that the quality backlinks helps us to increase website traffic and Page
Rank in search engines.
Keyword
Research
The first step in any professional campaign is to do some keyword
research and analysis.
Keyword research consists of at
least three major steps:
(1) Discovery –
finding as many keywords as possible relating to your Web site. Online tools
exist to speed up the discovery process by allowing marketers to search for
related keywords and their relative search popularity.
(2) ROI
analysis – finding the most valuable keywords for your Web site.
The most generic keywords are the most widely searched, but also the most
competitive, and sometimes bring mediocre conversion rates. Generally, phrases
that most accurately describe specific qualities of a site yield the highest
ROI.
(3) Competitive
analysis – analyzing the strength of competitors for potential
keywords. Competitive factors include how attentive sites are to optimization
issues and the number of relevant inbound links they have received. Clustered
metasearch engines such as Ixquick and Zworks can provide a quick overview of
the competitive landscape on any given search term.
The major SEO services company in Mumbai are very smart at picking the
right keywords for better mileage.
Apply the following criteria
to pick top keywords
Good keywords are:
1.
Relevant. You
need to accurately describe what you’re writing about because a high bounce
rate will decrease your ranking, even if you do manage to get on the
front page.
2.
High volume.
If there are two similar keywords with drastically different volumes, however,
the higher volume keyword is the obvious choice.
3.
Low difficulty. Putting
it simply, a keyword with low difficulty has pages and domains with low
authority on the first page. If you target the same keyword with better content
and get a few backlinks, you can take that slot
and steal
their traffic.
Search Engine Optimization (SEO) is the workmanship and investigation of driving concentrated on traffic to your website from web records. Customary endeavors related with SEO fuse making first class content, improving substance around unequivocal watchwords and building backlinks.
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<a href="https://www.digitaltechnology.institute/'>Kiratpal Singh</a>