SMS Marketing- Your Gateway to effective communication

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.

When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.

All this process is carried down by mobile marketing agency that conducts this service that is bulk SMS. It is the most effective way of marketing, in order to reach the targeted customers. Sending message is the most easiest and affordable method to promote the goods and services of the company. Companies need to send bulk sms to introduce new products and services.

Why SMS Marketing?

 Instant Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receive. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.

High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

Cost-effective

Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing.

Many such sms marketing companies in Mumbai & sms gateway providers in banglore are excellent in providing this services.

Quick Feedback from Customers

Research shows that 31 percent of consumers will respond to a survey via smartphone. Brands can initiate surveys via SMS and receive results in relatively short amount of time. The average response time is less than six minutes.

Customer feedback is valuable information for businesses. This data helps the company improve its products. Customer feedback also helps the company learn more about market trends and gain a better understanding of what customers like and don't like.

Email Marketing and the latest trends

Email Marketing is a kind of direct marketing. Basically, Email Marketing is a medium to communicate your message through electronic mail, regarding, the matter of fund, any commercial matter, etc. to your target audience or potential customers.

Email marketing can also be quite cost efficient. There is no need to involve multiple staff members or spend a lot of money on designing and printing. In fact, you can use email marketing to put effective copy in front of your customers for very little money, making email marketing an ideal tool for companies of all sizes, including startups.

Additionally, email marketing offers an incredible opportunity for tracking both sales as well as user engagement. Tracking information can include the number of people who opened your email, how many people clicked on a link contained within an email, number of spam complaints, how many people unsubscribed and the number of emails that were actually delivered.

Mobile email marketing

With everyone turning to smartphones and mobile devices to browse the Internet, this area of Internet marketing is becoming more important quickly. Over 20% of all emails are opened on a mobile device, so it’s important that they show up correctly. Test it out! Send your email to friends with an iPhone, iPad, Blackberry or Android, and see how the email shows up. If your email audience is unable to see your email on their phones, you’ve lost a large chunk of potential readers and buyers.

Opt-in email advertising

One of the many advantages to using the internet to grow your business is the high level of automation available. This automation is more evident with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.

When someone agrees to receive emails from you they are 'opting in' to your list or newsletter, that way they cannot blame you on spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a mini-course. Whatever your incentive is you have to make sure it's a good one or your visitors won't sign up.

Email marketing boasts an incredible number of benefits that simply are not possible with many other forms of marketing. Compared to offline direct marketing, email marketing provides the ability to save both time and effort.